Want to Reach Millions of Travelers? Get Your Book into Airports
For authors seeking maximum visibility and high-volume foot traffic, airport bookstore distribution is one of the most powerful ways to get your book into readers’ hands. Through Forbes Books’ premium distribution programs, you can gain access to Hudson Booksellers, America’s #1 brick-and-mortar airport retailer.
If you’re ready to expand your author brand beyond Amazon and online sales, here’s what you need to know about getting your book into airports—and how Forbes Books can help.
Why Airport Bookstores Are a Game-Changer for Authors
Hudson Booksellers operates in more than 64 airport locations nationwide and sees more foot traffic in one day than Barnes & Noble does in a week. Their customers include business travelers, thought leaders, executives, and readers who are often looking for their next inspirational or educational read.
📈 The benefits of airport book distribution include:
- High daily exposure to decision-makers and influencers
- Premium placement on front tables
- Brand credibility and recognition
- Sales potential with high-travel audiences
This makes airport bookstore placement ideal for nonfiction authors, business leaders, self-help writers, and memoirists seeking a wider audience.
How Forbes Books Makes It Possible
Forbes Books offers two exclusive publishing programs—Forbes Books Select and Forbes Books Global—that include access to strategic retail and bookstore distribution.
Through their Airport Bookstore Distribution Program, authors can benefit from:
✈️ Three months of front table hardcover placement in 64 Hudson Booksellers locations
📚 Minimum of 1,000 books placed into stores
📢 Marketing and promotional packages required to support store sales
Because airport shelf space is highly competitive, Hudson requires authors to invest in a promotional and placement package that ensures your book gets noticed—and sells.
What You Need to Succeed in Brick-and-Mortar Retail
Unlike online retail, brick-and-mortar book placement is not just about publishing—it’s about promotion. Most bookstores, including Hudson, purchase books on consignment. That means if your book doesn’t sell, it gets returned.
To succeed in this space, your book must be backed by:
✅ A robust marketing campaign
✅ Strategic PR and visibility efforts
✅ An audience that’s actively looking for your topic or genre
This is where working with a partner like Forbes Books becomes essential—they not only handle the logistics but also provide guidance, representation, and promotional support to help your book move.
Bonus: Global Reach Through Foreign Language Rights
Forbes Books also offers Foreign Language Rights Sales Representation, helping you connect with 2,200+ foreign publishers and buyers across 180 languages. If your goal is international visibility, this additional option can greatly expand your book’s impact.
Ready to Apply?
If you’re an author ready to elevate your reach and brand through premium retail and airport bookstore distribution, now’s the time to act.
➡️ Apply or get a quote directly from Forbes Books here:
👉 https://books.forbes.com/publishing-programs/book-distribution-sales/
How Author Brief Can Help
At Author Brief, we specialize in helping authors prepare for high-level opportunities like this. We can support your airport placement efforts by:
- Designing a custom media kit
- Creating a book trailer to boost visibility
- Launching a PR campaign to support sales
- Managing social media and email promotion to increase demand
📧 Contact us at pr@authorbrief.com or visit www.authorbrief.com to learn how we can partner with you to maximize your book’s impact.
